![]() ![]() Most people don’t think about the different ways that others may search for what they do.įor example, if you’re a plumber, some customers will find you by typing “plumber” into Google. It’s important because you want to optimize for what people search for. Local keyword research is the process of understanding how people search for the local services you offer. These are “map pack” results and organic “blue link” results. Local SEO is a game of two halves because Google shows two types of search results for local searches. If you’re not there, you’re leaving money on the table. In short, customers are searching for your business. 28% of searches for something nearby result in a purchase.78% of people who search for something nearby on their phones visit the business within a day.30% of all mobile searches are related to location.Local SEO is important because many people use search engines to find local businesses. ![]() These searches take place on many search engines, but local SEO focuses on optimizing for Google users. Local SEO is the practice of improving your online presence to get more business from local searches. First, let’s explore what local SEO is, why it matters, and how it differs from “regular” SEO. ![]()
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